Univision Communications Inc. and DISH Network has entered into an agreement to offer interactive features to national broadcast TV network from Univision.

Univision Communications Inc. is the leading Spanish-language media company in the United States. On the other hand DISH Network is the fastest growing pay-TV provider in the nation. This agreement between the leading two industry leaders will surely result into an industry advancing decision.

DISH Network subscribers will be able to use their remote to request information from Univision’s advertisers with the DVR. They will also be able to receive coupons or free samples.

Univision will offer advertisers with interactive advertisement spaces to enhance national campaigns delivered through DISH Network. The interactive applications available with DISH Network will allow viewers to select a part during a commercial. This will lead them to a page with more information about an advertiser’s product or service. Univision will provide advertisers with campaign reports about viewer participation in interactive households of DISH Network.

David Lawenda, president, Advertising Sales & Marketing, Univision Communications Inc. said “This partnership will offer our advertisers the opportunity to interact with the U.S. Hispanic consumer in a relevant and more engaging environment that consumers control.” He also added that “Univision has always been at the forefront of providing advertisers the strongest methods of reaching the U.S. Hispanic consumer. This partnership with DISH Network demonstrates our commitment to adopting the latest advertising technologies.”

Michael Finn, vice president, Advertising Sales, DISH Network, said, “This agreement allows Univision’s National Ad Sales team to enhance its ad inventory and generate sales leads for advertisers by leveraging DISH Network’s cutting-edge interactive TV platform.” He has also added, “As advertisers become more focused on ROI in television, a network like Univision now has an innovative tool that can provide the powerful reach and results its advertisers value.”

Do you think the interactive advertising platform will be great? Keep us posted.